Get your home sold with Presentation, Technology and Persistent Follow Up

When I have the opportunity to speak to home owners who are considering selling their home, I emphasize three key points to a successful marketing campaign... that will get their home sold.  These points especially ring true to someone who has had their home on the market and it failed to sell.  The three key points are:

• Presentation
• Leveraging Technology
• Follow up

For the sake of time and for fear of making this post too long, I am only briefly going to touch on these three points.

PRESENTATION

The presentation of your property is a cornerstone of a successful sale.  Included in the presentation is of course, how the home looks, smells, feels, etc.  But the owner controls that, not the agent.  We will guide and advise, but ultimately that is out of the agent's control.

So, when I speak of presentation, I am speaking of the marketing aspect of the home.  Are the photographs of the home professionally done?  Are they dark, limited in scope, etc.  The photographs of your home are the FIRST impression that the vast majority of buyers will have.  That is because it is HIGHLY likely that they will first look at your home online.

Has the agent used the photographs and description of the property to create emotional appeal, compelling a buyer to come view the property.

LEVERAGING TECHNOLOGY

Despite what some may think, putting a home on the MLS and letting it flow out to some real estate websites from the MLS is NOT leveraging technology.  Think about it.  Where are consumers looking today?

They of course are online.  But where online?  Look at the statistics and you will see that the consumers are mostly in places like:

• Blogs
• Facebook
• Twitter
• YouTube
• Etc.

What is being done to market your home in these places?  If you are going to leverage technology, you have to go where the consumers are.  Leveraging technology is an area where we place a heavy emphasis in marketing our homes.

PERSISTENT FOLLOW UP

This is perhaps the weakest component of today's real estate agent.  Most real estate agents have little sales training, and even fewer understand the power of persistence.

I can't count the number of times a seller has told me that their previous agent never obtained feedback from showings.  I also know that many "leads" go untouched by agents, which is interesting because that is how they earn a paycheck is by selling a home.

When we are hired to market and sell a home, that is exactly what we intend to do.  Part of that is following up on every lead persistently.  We follow up until they either buy, or tell us to die.  In either event, we will have seized on every opportunity to get our client's home sold.

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